The World Cup, the mecca of footballing tournaments, every four years it brings in billions of viewers and generates hundreds of millions in ticket sales. It’s safe to say that the world cup is the biggest footballing tournament on the planet, and one of the biggest things that’s remembered once it’s all over? The posters.
This article will take you through some of the most memorable posters from the last fifty-eight years of the greatest competition in football.
South Africa 2010
A personal favourite of mine is the 2010 South African World Cup poster, that whole tournament was the most memorable in my life, I’d just finished school and I was looking at six weeks off, six weeks of just football. The poster was released and instantly had an affect on football fans around the globe. The design captured fan’s hearts when it combined the continent with a South African boy gazing in awe at the football above his head clearly depicting the dominance that football has in the country of South Africa.
Second on the list is the 1966 England World Cup poster, the year that the Lions triumphed on home turf, not losing a single match throughout the whole tournament. The reason I love the poster is its complete simplicity but brilliant design. Using the England red, white and blue and the little attention to detail, like the countries being placed around the football, I believe worked brilliantly! This poster was ahead of its time in terms of design, and that’s why it made it onto the list.
This was the first World Cup poster that football fans had seen in twelve years. The Second World War meant that any sort of football had to be stopped so the poster had to triumph – it had to stand out and mean something more than just football. The design worked beautifully, it was original, with the leg of a footballer sporting a sock covered in the participating countries flags, booting the ball up-field… I’m getting carried away now… but this poster design meant so much more because of how long everyone had to wait to see the beautiful game again!
Next on the list is Mexico 1970, one of the most iconic posters around. The poster was like something from the future, leaps, and bounds ahead of anything that had ever been seen before! Now don’t get me wrong, like others on this list, the poster is very simple. But the fact that the poster is so simple is what caught people’s eye. The vibrant pink instantly stood out and the perfectly named ‘Mexcellent’ font both combined together to make a stunningly simple but beautiful poster that sparked the excitement for everyone.
I’m a firm believer in ‘less is more’, it’s something I live by most of the time. I suppose throughout this article I have been a bit biased with some of the posters I’ve picked. I believe that when it comes to designing a poster for an event as iconic as the World Cup, there’s a fine line between making something great and making something that looks garbage. Usually, more often than not, it’s the simplest of posters that are remembered.
So there you have it, my list of favourite World Cup posters from the last fifty-eight years, but the real question is… “Where will YOU be watching the World Cup this year?”