Progeny-1
cool gif
Naming
Strategy
Brand design
Brand tone
Digital

How do you take an already
successful PR company with a history and rebrand it?

Julie Whyman, the founder of the agency, approached us with a brand conundrum - the agency's brand no longer reflected the way PR has changed over the last couple of years and the type of work they produce. Julie also wanted to reflect that they are a family business which is rare in the modern digital world, and this is something they are proud of.

We started developing a purpose for the brand which was to be ahead of trend, this would set the agenda.

We also needed to ensure the family (mother to daughter heritage) was at the forefront. This was developed into the brand name Progeny.

Our brand positioning line captures modernity and family values of Progeny; Next Generation PR.

Building on this we created a vibrant, adaptive, digital brand that outweighs the rest of the modern competition, because Progeny is very much a wise head on young shoulders.

Naming
Strategy
Brand design
Brand tone
Digital

How do you take an already successful PR company with a history and rebrand it?

Julie Whyman, the founder of the agency, approached us with a brand conundrum - the agency's brand no longer reflected the way PR has changed over the last couple of years and the type of work they produce. Julie also wanted to reflect that they are a family business which is rare in the modern digital world, and this is something they are proud of.

We started developing a purpose for the brand which was to be ahead of trend, this would set the agenda.

We also needed to ensure the family (mother to daughter heritage) was at the forefront. This was developed into the brand name Progeny.

Our brand positioning line captures modernity and family values of Progeny; Next Generation PR.

Building on this we created a vibrant, adaptive, digital brand that outweighs the rest of the modern competition, because Progeny is very much a wise head on young shoulders.

letterhead mock up
Business Cards copy
notepad
website
revolution
progeny sign
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