It has been proven time and time again that influencer marketing can have fantastic results for brands looking to engage with consumers online. However, often brands are put off influencer campaigns due to seeing poor results from campaigns which have been poorly run without the proper direction of an influencer agency. However, if done properly, agency-led influencer campaigns can lead to long-term brand awareness and increased sales.
Below, we’ve highlighted four of the main reasons you should partner with an influencer marketing agency to plan, produce and deliver your campaign.
1. Creative Input
Over at Brandchange Influencers, our dedicated in-house team has worked across a wide range of industries, and are able to offer creative ideas to market products or services of any format. In today’s influencer climate, audiences are well aware when content is sponsored, however, they do appreciate when this is kept transparent, and respond positively when they can see the effort that has gone behind the production of that content. We always carry out extensive research to make sure that influencer content we create is in-line with their regular content, but we work with them to ensure the quality is clearly improved.
2. Better Influencer Relationships
Some influencer agencies source their influencers through technology platforms, and you’ll often see them boast about huge networks made up of hundreds of thousands of influencers. At Brandchange Influencers, we decided not to go down this route, instead opting for a more personal, hands-on approach to building our influencer network. All of our influencers have either been hand-picked or have joined the network via our sign-up process. This has resulted in a more select network, but we have a much greater relationship with each influencer in it. This leads to improved communications, and as a result, smoother campaigns with higher quality content.
3. In-house collaboration
Influencer agencies are able to collaborate seamlessly with your in-house marketing team, to deliver more effective campaigns. Not only will this save your in-house team time, but it will also allow a dedicated team to give the campaign their full focus, and everyone working on it will have a wider understanding of each element. Brandchange Influencers manage campaigns from conception to execution, monitoring success along the way and reacting to the challenges you face. We will also manage all processes from sourcing influencers and negotiating fees, to confirming any legal contracts. We will manage all communications between both parties, and provide a thorough report on the campaign success, as well as options for moving forward with subsequent campaigns and long-term marketing strategies.
As an influencer agency, our experience with previous campaigns means that we know what works and what doesn’t, and so we can approach your campaign with an experience on our side. We make sure to keep up-to-date with trends in the industry, and any events which could affect your campaign, for example, any significant changes to social media platforms. This helps us avoid obstacles, as well as capitalise on trends.
As well as this, our knowledge of influencer marketing is supported by our experience in the marketing industry as a whole. Our senior team have been in the business since before Apple made their first Mac, and have never lost their love for creativity, picking up a bunch of awards along the way. One of our specialities is taking influencer marketing campaigns, and integrating them across various other channels, using our depth of experience to drive their success.
Interested in running your own campaign? Get in touch here.
Are you an influencer interested in joining our network? Head over to Brandchange Influencers.