How can universities use a marketing funnel to increase applications?

How Educational Institutions Can Use A Marketing Funnel

Universities are under more pressure than ever to attract prospective students, with many considering other options; for example, government-backed apprenticeship schemes are often seen as a cheaper, quicker route into the job market. Whereas once the challenge was just to justify why students should come to your university instead of others, now there is also…

Digital Strategy: Earned, Owned & Paid Media

When developing a digital marketing strategy, you may have come across the buzzwords ‘earned media’, ‘owned media’ and ‘paid media’. Whilst the three have their own distinct definitions, it is important for a digital strategy to incorporate each to form a singular, cohesive marketing mix.   Owned Media Owned media refers to any web property…

Influencer Agency

4 Benefits of an Influencer Agency

It has been proven time and time again that influencer marketing can have fantastic results for brands looking to engage with consumers online. However, often brands are put off influencer campaigns due to seeing poor results from campaigns which have been poorly run without the proper direction of an influencer agency. However, if done properly,…

eCommerce

Top 10 eCommerce Trends

Alongside new technologies come new eCommerce trends. These trends cover the way in which the eCommerce ecosystem is evolving, as well as the way in which it is impacting the real world experience consumers have when they visit a retailer in-store. Before going into detail on each, here are the ten biggest eCommerce trends to…

Influencer Marketing

The Power of TV and Influencers

One of our clients approached us with the task of raising brand awareness and marketing a new product to a niche audience. When it comes to targeted marketing, we have found great success in two areas – influencer marketing and Sky AdSmart campaigns. In this case, rather than going down both routes separately, we decided…

TV Advertising

TV Advertising for SMEs

Gone are the days where SMEs are excluded from the benefits of TV advertising. With the emerging popularity of ‘addressable TV’, which shows different ads to different households while they are watching the same program, enterprises of all sizes now have access to the medium. The playing field is well and truly levelled.   Sky…

Small Agencies

Big Clients Turn To Small Agencies

In recent years, there has been a global change in the way clients interact with advertising agencies. Rather than focusing solely on huge agencies, large enterprises are starting to see the value in small agencies. Clients want to know who they’re working with personally, and build successful, long-term relationships with agencies. Jeff Bezos has a…

Brand Identity

Brand Identity: Not Just a Logo

When discussing brand identity, so much focus is placed on the logo. However, this is only the starting point for companies serious about branding. It’s not that logos aren’t important. They are. They are the most versatile way of raising awareness of your brand and can help with recognition and recall. But logos aren’t the…

Educational Marketing

Educational Marketing

University applications in the UK have dropped by 11,000 compared to last year. It is more important than ever for universities to connect with prospective students. In order to achieve this, new educational marketing tactics will need to be implemented, as communications need to be more focused and personalised to persuade students to enrol.  …

SEO for voice searches

SEO: Voice Search vs. Text Search

Digital assistants are now familiar sights in homes. From checking the weather to building a shopping list, smart devices such as Amazon Alexa and Google Home are becoming more commonplace. ComScore projected that 50% of internet searches will be made through voice by 2020. Furthermore, research shows that voice searches are usually motivated by an intent…